All reels have to be at least 15 seconds long.

It should be noted that the length of the Reel may not exceed ninety seconds.

Brand videos ideally should be around 30 seconds as those have more chances to be viewed to the end.

Utilise the full time, normally 90 seconds available in the bell work for a tutorial or telling of stories.

In general, the audience needs to be taken into consideration when determining the length of the reel.

It is recommended to create some Reels of shorter length and others with longer ones to determine viewers’ engagement.

It’s also important to note How Long Can A Reel Be, to properly schedule content, and to make sure you are providing value to your audiences without boring them.