Accuracy and Honesty: Claims must be truthful, evidence-based, and not misleading. Avoid exaggerations or unverified benefits.

Regulatory Approval: Ensure the product is approved by health authorities (e.g., FDA, CDSCO) before advertising.

Disclosures and Warnings: Clearly state side effects, contraindications, dosage instructions, and “consult your doctor” disclaimers.

No False Comparisons: Avoid unjust comparisons with other medicines or brands.

Target Audience Restrictions: Do not target vulnerable groups like children or promote prescription drugs to the public unless permitted.

No Celebrity Endorsements (for certain drugs): Many regions prohibit celebrities from endorsing prescription medications.

Respect Privacy: Avoid using patient testimonials that reveal personal health details without consent.

Following these rules helps ensure ethical, legal, and consumer-friendly medicine advertising.