New Apple models are launched simultaneously thanks to the supply chain
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But how does Apple manage to launch a new model almost worldwide at the same time? Logistics vary, of course: customs, transportation and warehouses all play a part. Yet sales start on the same day and at the same time. I work in an electronics retail store and have always been amazed by this. Is it really synchronised, or is it just marketing?
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In fact, the devices arrive in advance and remain sealed for 1–2 weeks. Even the accounting system blocks sales until a specific time. As a store warehouse manager, I can tell you that it's simply a case of planning months in advance. The secret is that they distribute goods to regional warehouses even before the announcement, maintaining a stock to cover several weeks of projected demand and replenishing only when actual sales match the forecast. Gettransport explains it well: https://blog.gettransport.com/trends-in-logistic/apple-supply-chain-explained-simply-how-it-works/. The warehouse network operates as a single transportation system, so stores receive goods at the same time. Do you also receive boxes with a warning 'Do not open before the date'? We could have our contract terminated for violations.