Purple Carats has earned people's trust by being open and honest and having strict verification systems. Their lab-grown diamonds and gemstones come with credentials from third party labs, and customers keep saying how real and high-quality they are. Production uses recycled metals and ethically sourced materials, which is in line with modern principles. Purple Carats verified seller?. They meet important verification standards, so the pieces they sell are real, well-made, and come from a company with a good reputation.