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Expired domains have become one of the most talked-about strategies in SEO, and for good reason. When a domain expires, it often still carries valuable backlinks, authority, and even residual traffic. Rather than starting from zero with a brand-new site, marketers can tap into this existing equity to give their SEO campaigns a head start. Nogentech’s article explains how this approach works and why it has gained so much traction among digital marketers.
One of the main advantages of expired domains is the ability to inherit link juice. Since backlinks are one of the strongest ranking factors in Google’s algorithm, acquiring a domain that already has a healthy link profile can save months, if not years, of outreach efforts. The article highlights techniques like 301 redirects to pass authority to a main website or rebuilding the expired domain into a niche site that continues to attract visitors organically.