Creating compliant medicine ads requires strict adherence to regulatory guidelines to ensure consumer safety and trust. Here are the key rules:
Accuracy and Honesty: Claims must be truthful, evidence-based, and not misleading. Avoid exaggerations or unverified benefits.
Regulatory Approval: Ensure the product is approved by health authorities (e.g., FDA, CDSCO) before advertising.
Disclosures and Warnings: Clearly state side effects, contraindications, dosage instructions, and “consult your doctor” disclaimers.
No False Comparisons: Avoid unjust comparisons with other medicines or brands.
Target Audience Restrictions: Do not target vulnerable groups like children or promote prescription drugs to the public unless permitted.
No Celebrity Endorsements (for certain drugs): Many regions prohibit celebrities from endorsing prescription medications.
Respect Privacy: Avoid using patient testimonials that reveal personal health details without consent.
Following these rules helps ensure ethical, legal, and consumer-friendly medicine advertising.